How do you define Public Relations? If you’re a dictionary, it’s like this: Public Relations is the practice of managing and disseminating information from an individual or organization to the public in order to influence their perception.

In real-life applications, PR could be attracting media coverage about the value of a charitable organization or referendum issue, thereby increasing donations or votes. It could be quickly providing updates after a factory explodes, to calm fears of residents wondering if their health is at risk. It could be generating goodwill for a company by hosting a 100th anniversary celebration.

These examples, as well as those on our Public Affairs page, are just some of the ways Greenfield Public Relations has helped clients over the years, using a variety of approaches:

• Reputation Management
• Community Engagement
• Media Relations
• Crisis Communications
• Informational Campaigns
• Referendum Strategizing
• Speech Writing & Video Production 
• Media Interview Coaching
• Focus Group Research
• Event Management

Sometimes PR efforts are about positive, uplifting news you want to share with the whole world. Other times, a touchy situation with employees or customers might need to be quietly addressed. Or maybe damaging news is already out there and you need to quickly swing public support back in your favor.

There’s no manual that lays out the exact steps to take, because everyone’s challenges are unique. But so are our solutions, which we develop by drawing on decades of experience handling the toughest PR challenges. We’re here to help with yours.